Alfex is a watch brand that cares about innovative design and unique projects. Therefore, everyone who loves unusual style and extravagant accessories will be satisfied.
History of the Alfrex brand
The beginnings of Alfrex date back to the end of the 1950s, when the first manufactory was established in the Swiss town of Lugano. It is noteworthy that in the 1960s Alfex was part of the well-known SSIH Group (now known as the Swatch Group), which included brands such as Tissot and Omega. In 1974, however, Alfex disconnected and started to operate as an independent company with the aim of creating unique fashion watches.
Alfex watches covered by design patent
Alfex is a company that swims against the current as it applies the unconventional designs and sets new trends. George Plum is a world-famous designer, who has significantly affected the shape of the brand. It’s thanks to him, among other things, that Alfex watches have won several renown design prizes e.g. Red Dot Design Award and Good Design Awards for diverse watch models.
Women’s watches, in particular the New Structures collection, feature an unobvious yet graceful combination of a timepiece and jewellery. In 1998, the company introduced the first collection dedicated to men, which also quickly won the hearts of users in many European countries. Every year Alfex presents a new spring and winter collection, expanding its offer with new stylish models. Currently, Alfex watches are available in over 50 countries around the world. Each model is protected by patent law, which only highlights their uniqueness.
Alfex - Swiss Made watches - high quality guaranteed
Alfex brand traces its origins to Switzerland. That is why the brand has to conform to the strict requirements of the "Swiss Made" label. This label is a guarantee of high quality movements, namely ETA and Ronda (in quartz watches), ETA Valjoux (in automatic watches) and Unitas (in hand-wound watches). Interesting fact: Bernhard Russi, an Olympic champion in alpine skiing, has taken patronage of the collection of self-winding watches. The "Swiss Made" label is synonymous with Swiss precision and attention to detail, which ultimately makes up a high-quality product with an unconventional, often extravagant character.
Official Alfex Retailer - Authorised Store - Distribution
All Alfex watches come from authorized distributors and are 100% original. Buy them in-store or online. Safe and fast shipping is guaranteed.